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Frequently Asked Questions

ADDITIONAL QUESTIONS

Questions You Want To Know

We understand SEO (Search Engine Optimisation) is a difficult thing to understand, so we have answered the most frequently asked questions (FAQs) below – but as always, you are welcome to contact us for more information!

What does SEO stand for?

In a nutshell, SEO is making your website as appealing to Google and other search engines, as they aim to send their users to the best possible websites. Over the years people have tried to make SEO sound more complicated, and whilst there is an understanding needed at quite a technical level to delve into algorithms and other things, if you built your website with the question ‘is this the best possible website I can build, and would users have a good experience on the site?’ you won’t go far wrong, and you’ll rank well in organic listings.

Which is better, SEO or PPC?

The main difference between SEO and PPC is that traffic coming from search engine optimisation work – and therefore appearing ‘organically’ in Google rankings – is free, with traffic coming from pay per click (PPC) being paid for. Adwords (the ‘PPC’ advertisements listed Google search pages) are almost certainly always going to be shown before organic listings in search engine results pages (SERPs), because paid search ads are how Google makes much of its revenue.

Where do I start my SEO strategy?

Employ the best specialist SEO agency in Blackburn(hint!) and save yourself the headache! If you did want to do this yourself, the best way to get traffic to your site is to ensure that you’re adding value with your site. Look at it like this, if you were a user looking to buy a product/service or gather information about a specific topic, would you be happy with your experience on your own site? If not, then make the necessary changes. If you are, Google will have no hesitation in sending your site traffic. Obviously, obtaining backlinks and other factors contribute to the levels of traffic your site will receive, but as a general rule of thumb, this is a good one.

How many keywords should I be using?

The days of Blackburn SEO companies (and agencies from other locations) offering services that includes a set number of keywords are over. Whilst it is OK to have some phrases you want to rank for, you should instead be focusing on writing excellent content, and increasing overall visibility.

Which SEO techniques are popular?

I love long-form content. It works an absolute treat, and conforms with exactly what Google wants. Content written by industry experts which increases signals regarding expertise, authority and trustworthiness. Long-form content combined with a few links from high quality external sources will get you where you need/want to be in terms of rankings.
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