Local SEO Is About Bringing Customers Through Your Doors
Local SEO will help you become more visible in search engines within your local area, or for multiple individual office locations.
For example, rather than targeting a national keyword such as ‘Local SEO’ (which would take longer and be much more competitive), they may wish to target ‘Local SEO Blackburn’ which still gets a good number of searches per month and will be achievable in a much shorter space of time than the equivalent national search term. As a specialist Local SEO agency we can get you ranking on Google Maps or in the organic results in only a few months.
Grow Your Business Using Local SEO. Manage Your Local SEO The Easy Way
The normal organic rankings for local terms work in the same way as national keyword terms; fundamentally it comes down to the authority of your website (gained through a high-quality, targeted link building campaign) as well as content and on-page technical SEO elements. There are, however, a few other factors that need to be incorporated into an SEO campaign to have the best chance of ranking locally, including an address and phone number that is local to the area that you wish to rank in. For example, if you are looking to rank for a Blackburn based search term then it always helps to have an ‘01254’ number as well as ‘Blackburn’ in your address.
More people than ever before are clicking on Google Map results, so ensuring you are in the ‘3-pack’ (the top 3 results shown to everyone when performing a search) will get you the most possible clicks to your website and therefore lead to more direct enquiries. In fact, optimisation in Google Maps can be so effective that people will often enquire directly by clicking on your phone number without having even visited your website at all. Optimising your site correctly for map results can be a long, tedious process (depending upon the competition level) but is very rewarding. If you are ranking at the top of the map results then you are appearing above all of the organic rankings and therefore there is an argument to say it is better than ranking at number 1 organically in the normal search results.
